The store is actually a covered market place where farmers and greengrocers can offer their goods for sale every day. This formula is also interesting for the customer as well as the producer, who in effect also becomes the supplier. By taking out the middleman, the producers are able to receive a healthy margin for their products, but at the same time these products remain affordable.

In addition to a broad and original choice of fresh products, Landmarkt offers locally prepared ready-to-eat meals and fresh readily prepared products. The customer can choose from a broad assortment of pure, organic and socially responsible fruits and vegetables as well as supermarket products, frequently from abroad. The first of this new store concept has opened in Amsterdam, in the busiest and most trendy shopping area in the Netherlands. The second store will open soon in Apeldoorn.

A flying start

PPM Oost has invested in the Landmarkt concept through Innovation Fund East Netherlands. This has given the innovative shopping concept a flying start. It is now busy rolling out a regional system of fresh and traditional products, in combination with a covered market for daily shopping.

www. landmarkt .nl (Dutch language only)